Why
The retail market is shifting
Full integration between online & offline which implies tracking of customers over different channels
Due to economies-of-scale the big direct-to-consumer e-commerce platforms remain relevant
New Retail
The traditional brick & mortar store is being replaced by a fully digital & smart shop
Increasing demand for tailor-made products and higher expectations of consumers regarding personalized service
Mixture of products with services and adoption of subscription models
Extracting insights from data has become a necessity
Shifts in the retail market increased customer expectations
Analysing data is becoming a necessity to stay ahead of competition but is still costly & complicated
Solf makes data analytics easy for brands & retail companies
Find out more about our product here