Why

The retail market is shifting


Full integration between online & offline which implies tracking of customers over different channels

Due to economies-of-scale the big direct-to-consumer e-commerce platforms remain relevant

New Retail


The traditional brick & mortar store is being replaced by a fully digital & smart shop

Increasing demand for tailor-made products and higher expectations of consumers regarding personalized service



Mixture of products with services and adoption of subscription models


Extracting insights from data has become a necessity

Shifts in the retail market increased customer expectations

Analysing data is becoming a necessity to stay ahead of competition but is still costly & complicated

Solf makes data analytics easy for brands & retail companies

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